Can Anybody Turn Theselves into a Great Salesperson?
My 1997 book, Walk Like a Giant, Sell Like a Madman, is a summary of the techniques that made me a successful real-estate sales professional, and a trusted source when it comes to understanding the fast-paced world of sales. This book, above all the others I’ve written, offers the best advice for beginners, along with a solid review for pros who hope to advance, and a primer for entrepreneurs who need sell their products or services and themselves.

By relating personal experiences and those of other super-sellers, I shows you specific practices–such as maintaining client databases, investing in cutting-edge technology, and engaging in appropriate self-promotion–can make the difference between failure and success.
If you’ve recently read Walk Like a Giant, Sell Like a Madman and would like to ask me a question or share a thought or two about how the book’s content is making a difference in your career, please feel free to leave a comment or question below.





This is absolutely the most inspirational sales book I have ever read. It was one the keys to taking my in real estate two the next level. Walk Like A Giant Sell Like A Madman is an easy read that gives you a lot of practical sales advise with an enthusiasm only Ralph can give. If you cannot benefit from this book then you don’t have a heartbeat.
Thanks Ralph for this contribution to the Real Estate industry.
John Jones
Coldwell Banker
Murfreesboro, Tn
Comment by John Jones — December 8, 2006 @ 1:36 am
Walk like a Giant, Sell Like a Madman is a must read for any salesperson - especially anyone in Real Estate. The practical, humerous, no nonsense approach that Ralph takes in this book makes it easy read. The valuable information allows you to get your head in the right place - Set Goals, follow successful people, and always be learning. If you want to be successful - hang out with successful people… reading this book will give you insight into the mind of one of the most successful salespeople in the United States.
Comment by Erick Harpole — December 9, 2006 @ 4:03 am
I found that Ralph’s book hit being a salesperson right on the head of the Big Nail. The personal way he has of writing makes for easy reading and a quick study. The stories are so true to the business, even those of us that have been around for years can learn something new. We have all of our staff, buyer’s agents reading this fabulous book and know that everyne of htem will benefit.
Comment by Tom MacDonald — December 9, 2006 @ 5:17 am
Hi Ralph,
Thanks for “Walk Like a Giant…” I just finished it this morning. It’s one of the best sales and business books I’ve ever read. Great job!
Thanks again,
Gayle Buske
Comment by Gayle Buske — December 10, 2006 @ 1:39 am
Hello Ralph,
I hope you’re having a great weekend.
I started reading Walk Like a Giant, Sell Like a Madman. I have not been able to put the book down since I started. I finally had to give my eyes a break so here I am e-mailing.I sincerely thank you for taking the time to talk with me and making an effort to get to know me. I am incredibly fortunate to have you as a mentor, coach and friend.What you have accomplished in life and business is astonishing. The way you have grown your business and investments truly hits home with me. I am at the beginning stages with both of these but hope to build these elements of my life considerably in time.
I will email you with my thoughts on hurryhome.com and
realtytracker.com
Sincerely,
Brandon Fairbanks
Comment by Brandon Fairbanks — December 17, 2006 @ 11:40 pm
Fantastic book . . . A must read for anyone looking to double their sales.
Comment by Wayne — December 19, 2006 @ 3:51 am
I have recently read and re-read Mr Robert’s book, “Walk Like a Giant…” and have been quite inspired. I am certain that the upcoming year will be exceedingly successful.
I am hoping that you can send me a copy of your brochure. An email attachment would be great if you prefer. I have been fascinated as Mr. Roberts relates how he uses this tool. And, I would like to implement something similar in my market.
I realize the time/cost involved in reading my email, responding, and mailing the brochure. Please let me know how to best compensate you, and I will be happy to write a check or provide my credit card info.
Thanks for the great book and for your attention!
Comment by Van Chriestenson — December 29, 2006 @ 3:58 am
Team or no Team ?
Ralph,
I’ve read (2) of your books “Walk Like A Giant, Sell Like A Mad Man, 52
Weeks Of Sales Success.
I have always admired your sales success and I believed that you were
way ahead of the “Real Estate Industry” in building a TEAM.
I have a couple of questions, (1) do you still have a large team. and
(2) do you still use Hobbs and Herder Marketing.
I go to you web site from time to time, for ideas and motivation and it
looks like you are changing your business model.
In the beginning of my real estate career I sold single family resales,
I now only sell land to developers, I am in a heavy growth area in the
southeast. I’m thinking of starting a team to sell “resell homes”, to
create more cash flow right I only have few closings a year, but they
are very large sales, which in my mind = big risk. Any input from you
would be well taken , considering your success.
Thanks,
Michael Reese, Century 21 Bob Capes Realtors
Michael TEAM TEAM TEAM Ralph
Comment by Michael Reese — April 27, 2007 @ 7:50 am
My husband and I have been very fulfilled when Albert could finish off his researching out of the ideas he came across from your own web pages. It is now and again perplexing just to possibly be giving freely tricks that many some other people could have been selling. And we take into account we need the blog owner to appreciate for this. These illustrations you made, the straightforward web site navigation, the relationships you will make it possible to promote - it’s most wonderful, and it’s really letting our son in addition to the family consider that this situation is thrilling, which is certainly extraordinarily serious. Thanks for everything!
Comment by Conception Funnell — January 22, 2012 @ 11:41 am