Earlier today, Guthy-Renker announced that it had named me the official spokesperson of Guthy-Renker Home, a new service that connects residential Real Estate professionals with homebuyers and sellers.

From Sean Whiteley, CEO of Guthy-Renker Home:

Ralph gives Guthy-Renker Home a unique voice when speaking to both those looking to purchase and sell real estate as well as individual real estate agents. As an industry insider and consumer expert, he offers Guthy-Renker Home both a vehicle for helping agents with their business and helping consumers buy and sell real estate online.”

I view my position with Guthy-Renker Home as the perfect match. In my opinion, Guthy-Renker Home is on the edge of revolutionary changes in the online Real Estate space. Successful selling, particularly in the Real Estate industry, is all about building long-term, mutually beneficial relationships, and that is exactly what Guthy-Renker Home is doing. It is equipping homebuyers, sellers, and Real Estate professionals with the tools and information they need to achieve individual success and then bringing them all together to build a highly successful community.

Guthy-Renker Home, formerly known as RealtyTracker (which will soon be rebranded as “Guthy-Renker Home”), offers a unique lead delivery service which connects residential Real Estate professionals with consumers who express an interest in buying or selling a home. The company utilizes the unique media distribution of its parent company–Guthy-Renker–to deliver homebuyer and seller leads across the Real Estate industry. Through relationship management tools, television advertising and monthly coaching, Guthy-Renker Home gives Real Estate agents a leg up in the direct marketing arena, and will ultimately provide a pipeline of Real Estate-related leads.

Established in 1988, Guthy-Renker is one of the world’s largest direct response television companies with annual sales of $1.5 billion. It is known as the leading producer of high-quality infomercials and products designed for direct response television sales, with offices in Palm Desert, CA; Santa Monica, CA; London; Beijing; Tokyo; New Zealand; and Sydney, Australia.

Originally launched as a television direct marketer by Co-CEOs Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as Internet, telemarketing, direct mail and retail channels.